Packaging · Overview
Packaging.
Perelel ships across four packaging formats — daily pill packs for the stage-specific multivitamins, bottles for single-active capsules, gussets for protein and hydration, and jars for powders. Daily pill packs are the first format locked in the system; the other three are in progress.
Four packaging surfaces.
Each format carries the same anatomy — OB/GYN-founded credential, life-stage ground color, Tobias SKU name, open-checkbox claim list, trust bar — adapted to the volume and material constraints of the format.
Format 01
Daily Pill Packs
Ten SKUs across the life-stage journey — conception, three trimesters, recovery, mom multi, perimenopause, women’s daily, men’s. The primary daily ritual format.
Format 02
Bottles
Single-active capsule bottles — Omega DHA + EPA, Choline Boost, Iron Ease, Daily Probiotic, and the rest of the single-actives library. Compact front face, curved label surface.
Format 03
Gussets
Stand-up pouches for protein, hydration, and probiotic powders. Same brand anatomy adapted to a flexible-pack format with a resealable top and a flat front face.
Format 04
Jars
Wide-mouth jars for powders and scoopable formats — prenatal hydration, protein, single-active powders. Front-of-pack hierarchy compressed onto a curved cylindrical surface.
The anatomy stays constant.
Six elements lock across every format — the wordmark, the OB/GYN-FOUNDED credential, the SKU name in Tobias, the open-checkbox claim list, the Third Party Tested · Research-Backed trust bar, and the dietary supplement footer. Only the ground color and the claim list itself vary per SKU. For the full anatomy walkthrough on the locked-in format, see Daily Pill Packs.